- #digital identification
Learn how implementing automated identification and onboarding put Home Credit in the leading position of a very specific market.
A new report shows that in 2020, of all potential customers willing to open a bank account remotely, almost two in every three abandoned the onboarding process – a sharp increase compared to previous years.
Nonstop innovation has shaped the way we think about banking and finance in the last decades, but also influenced how we perceive trust and technology.
“This technology has helped in so many cases. I hope it will be used even more,” says a liveness check expert Peter Molčány
Videocalls have been a foolproof standard for liveness checks, but they are expensive, unnecessary and difficult to scale.
“We enabled a whole digital ecosystem in Sweden – from eGovernment to a cashless society,” claims Jonas Brännvall from BankID.
Digital identification has given Swedes services that are fast, convenient and trusted long time before the advent of mainstream biometrics. From security to usability, everything works seamlessly for the end user, because that's what infuses the whole ecosystem with trust. What role will biometrics take as the service continues to evolve, and as it expands beyond Sweden, 20 years after its inception?
Head of UX Association Michal Blažej: “Banks often make the app more complicated to use, just to be different from a competitor.”
Banking apps are not supposed to be distinctive and fun, but secure and customer-centric. The market forces banks to differentiate themselves but not many do rigorous customer research that would help them better understand what their customers truly want.