How independent testing has impacted face recognition – and helped create trustworthy marketing

Does a generic claim like “99.99% accuracy” really make the grade now, if not supported by evidence from independent assessments?

RACHEL BOTSMAN:
“The issue of trust does not lie in the technology, it lies in the culture.”

The disruption – both positive and negative – that we are experiencing from new technologies, comes from the shift in trust.

Building trust:
the story of Wise

Contributors In just ten years, Wise – the online platform for international money exchange – has grown from zero to 10 million customers, becoming one of the fastest-growing tech companies in the world. How did this newly-born digital service dealing with money win people’s confidence? CEO and co-founder Taavet Hinrikus shared the four core steps behind their success at the Trust Report Live conference in March. […]

How have digital landscapes transformed in the Covid era? Catch up with opinions from professionals in the field.

Contributors This year’s first-ever Trust Report Conference – which became a completely virtual event – and opened up discussions about how the pandemic has changed society and the way we do business. While many have adapted quickly and benefitted from the pandemic’s various spin-offs, others haven’t been as successful in adapting to new consumer behaviours.  We asked conference speakers, attendees and professionals in the field three questions – […]