Trust is earned,
and you need to show value in order to earn it
How is technology changing Africa?
Its countries are often leading innovation where reliable identification is critical. Watch Yemi Keri’s talk at Trust Report conference
The administration has announced their plans to drive their governance digitally and move the country towards better leveraging technology and to build a digital economy. But because they have not kept a number of the promises, citizens have lost their trust in the government, and as a result, now that citizens are being encouraged to provide their identity, there’s a lack of motivation to do so.
Another challenge for the government is that in terms of culture, we are a very circumspect kind of people. So the first thing that comes to our minds is a number of questions – Why do they want our identity? Is it for our good? Or could it be bad for us, individually? When the message is not totally clear, our culture makes us even less willing to share our identity.
So there’s a great demand for the government to inform people better as to why their data is needed. Will the state provide better education for our children if they have our data? Or will they use it to create a revolution towards better health care? If they are to have our data, there must be some carrot. If they are asking us for our participation, they need to incentivise us into sharing our identity with them.
Trust is earned, and you need to show value in order to earn trust. You need people to understand that they must provide their identity in order to get better services. You need to be able to communicate properly what you are using the details of their identity for.